Project recalls times when Fathers would make and repair their children's toys by themselves, with the materials they had readily available. Toys created and built by a child's parents carry a far greater emotional value, they are a statement of individuality and longevity.

S.O.O.N is an attempt at reviving the creativity that lies in all of us. Using inexpensive and easily obtainable materials (in this case the IKEA vika lilleby trestel), a few pieces of cloth or felt (for instance an old blanket), simple tools (a saw and a screwdriver) and instructions, we can all build a toy for our child.

This is only the beginning of our independence! A crisis is a good time for a change and a return to our roots, do we have to be mindless consumers?...



[download] press release for this project